Regardless of your campaign budget, meeting voters face to face is always a good idea. The key is to maximize your time and get the most impact door to door campaigning as you canvass neighborhoods. It is important to recognize that there are several goals when it comes to door knocking. The first goal should…
What is a political campaign strategy? Well, it’s not a plan. It’s not a list of tactics. And it’s not a mission. When you run for local office for the first time, you learn two things very quickly: Everyone has advice you “must follow” in order to win You don’t have enough time or money to follow…
In 2011, a Red Cross social media specialist, with access to her employer’s Twitter login credentials, enjoyed a night out with friends. Unfortunately, she posted a tweet about the evening’s alcohol consumption (“#gettingslizzerd”) on the official Red Cross feed. The organization responded with humor, tweeting that “the Red Cross is sober and we’ve confiscated the…
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